Nickelodeon Toysprint

To rocket launch Nickelodeons Toysprint brought to you by Toys R Us, we wanted kids to enjoy an out of this world experience. Space, the final "FUN-TIER", was the idea we explored, encouraging kids to reach where no kid has reached before! Our opening sequence treatment shows the progression and transformation of a Toys R Us trolley into a rocket ship that blasts off into a space of infinite possibility.